DIgital Transformation Expertise

New Market Growth

Helping companies grow predictably.

Companies will rise or fall based on how fast they capture opportunities and how decisivel

Create Product Success and Meaningful Engagement

Buyer Personas

A buyer persona as a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.  

Customer Journey Maps

The holy grail of Customer Experience is in smart, relevant experiences tailored at the individual level. 

Customer Lifetime value

Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.

Fund Raising


Raising venture capital is challenging, but fortunately, the results can far outweigh the hardship of overcoming the challenge. For firms that properly plan for and methodically approach venture capital financing, results are often within their reach. 

Market Size

Understanding market size helps you distinguish between two categories: the addressable market, which is the total revenue opportunity for your product or service; and the available market, which is the portion of the addressable market for which you can realistically compete.


How To Develop Brand Messaging That Crushes The Competition!  ShiftNowDX has developed a proven methodology that has worked for brands like Spigit,, MXnet and more.

Unlocking Big Moves

With market competition coming from every angle, sustainable growth demands a culture of innovation, not a moment of innovation. Are you built to last? 


  • We define growth strategies
  • We transform customer experiences
  • We enable innovation capabilities
  • We build new brands & business models
  • We align customers strategies & yours
  • We exploit emerging technologies

Growth, Growth, Growth

We are living in a time with more opportunity and risk than ever before. In a world without sustainable competitive advantage, the new path to winning means capturing opportunities quickly and exploiting them decisively, while having the ability to reimagine what’s next before the existing opportunities are completely exhausted.   Inject Speed and Experience to impact growth within 30 days.  Get back on Plan today.


Innovation at Scale

Designed and delivered the strategy for driving innovation at scale across a global enterprise in 11 languages.


Moved from a product and maintenance model to a Platform delivery business creating customer happiness and the ability to get product to market in months not years.  Reversed a downward revenue trend and established new growth within 12 months.

Agile Business

Internal resistance came from the executive team who were protecting the status quo. By introducing them to agile methods in the executive suite created a culture of experimentation and trust which led to growth.

Product Market Fit

Successfully helped multiple startups achieve a product/market fit and increase revenue by over 40%.  Worked with very technical teams to deliver great customer experiences that solved a specific problem instead of a technology led offering.

Consulting in the Trenches

We sit with senior executives and offer a fresh perspective.  This is not a 10 point sponsored paper - but a way to increase speed, scale, and scope.  Project based services to execute on a strategy.

Unstick your Enterprise

How to create, develop, and sustain innovative new businesses by capturing opportunities fast,  exploiting them decisively, and moving on even before they are exhausted.


It used to be riskier to tap into emerging trends than to stick with status quo. Moving too fast was more dangerous than waiting, largely because it was hard to test ideas on a small scale before rolling them out to customers. But, the pressure to act quickly intensified with digitalization. And, luckily, so did the emergence of proven new strategies to develop and test business models and innovative services that drive the creation of integrated platforms to provide winning outcomes.




Become a 21st Century Company

Digital transformation is an ongoing process of changing the way you do business.  It requires foundational investments in skills, projects, infrastructure, and, often, in cleaning up IT systems. It requires mixing people, machines, and business processes, with all of the messiness that entails.  It also requires continuous monitoring and intervention, from the top, to ensure that both digital leaders and non-digital leaders are making good decisions about their transformation efforts.

Speed, flexibility, cost efficiency, reduced risk, and operational simplification are the characteristics that define the business operating platform companies need to build. 

The Team

Our Story

Silicon Valley Heritage meets Wall Street.   The core of our methodology stems from the application of the Lean Start-up discipline to more than 1500 companies. ShiftNowDX equips corporations to bring innovation to scale so that an entire organization can operate with a unified innovation strategy. 

Our People

We bring together a group of experts with proven track records delivering innovation strategy solutions to clients as consultants, executives, thought leaders, and researchers. 

ShiftnowDX team members have been selected based on their skills in driving revenue growth, translating research and development into new products, and uncovering market opportunities. Collectively, we represent decades of experience in diverse industries: technology, manufacturing, telecommunications, financial services, healthcare, consumer products, hospitality, and R&D.

Why Us


Digital Alumni

Digital is now everywhere and increasingly integrated. Our passion is building more meaningful relationships between people and the brands, products and services around them – bridging the gap between internal digital behaviours and our clients audiences.


Our spirit is entrepreneurial and we get involved in working with new start ups and the ideas that come from unbridled opportunity to create real value for people leveraging technology. By being able to draw on real world innovation we love sharing this entrepreneurial spirit with our clients.


We work in partnership with our clients and a broad network of specialist skills, knowledge and experience. New and improved strategic directions involve people coming together and sharing both the planning and the journey. There’s nothing better than feeling like we’re all in it together.

Continuous Insights

Debriefing, iterative improvement, confronting the brutal facts that nothing is perfect and a humble recognition that we can all always be better. Our client relations, projects and plans are always a work in progress and created with plenty of agility. We actively prompt constant improvement.

Centered on Value

Value at ShiftNowDX is about listening first, we take the time to understand our clients needs and how we can best work in partnership to create valuable exchanges of time that result in return. This return is why we are here, helping our clients and the people that we work with create better business.

Experts at Rapid Change Environments

There’s so much going on out there at the moment. We are constantly curious and looking for what is just over the horizon, what’s next and what matters. Exploring new opportunities also means we filter out a bunch of the noise so that we can surface the right opportunities relevant for our clients.

A Fresh Perspective with an Outside View

Short Term

Simply cutting costs is not enough. Leaders also must regain investor confidence, by telling a convincing story.  Building a Digital Journey Map.


Leaders must challenge the foundations of the company’s business model, create a new vision for growth, and commit to see the program through.

Long Term

The need to invest in a strategic way for the long term, because capital expenditure investment is often aimed at improving the existing model only.

Get in Touch

Lead Your Market

Charles Darwin famously said “it is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change” 


(925) 623-5055

We help you to deliver breakthrough digital experiences.

Paul Pluschkell

Serial Entrepreneur

Digital Transformation Trailblazer 

Jim Lundy

Founder, CEO, and Lead Analyst 

Aragon Research

Sreenivasa Gorti


Transformation Expert

Brian Reynard

CEO & Founder

Silicon Valley Executive Network

Doug Allen

Producer ShiftNowDX

CEO Advanced Creative

Sushil Jha

CEO & Founder 

QuantFarm  AI & Blockchain

Our Partners